Tobias S. Groetzinger — Sr. Product Designer, Berlin

Berlin-based Senior Product Designer shaping digital products
in complex problem spaces, with a strong sense of craft and detail.

With 8+ years of experience across industries such as automotive, cybersecurity and insurtech, I lead discovery and turn research into clear product decisions that connect user needs with business goals. With AI as part of my process, I reach sharper insights and help teams see where it can genuinely improve how they work.

Berlin-based Senior Product Designer shaping digital products in complex problem spaces.

8+ years across automotive, cybersecurity and insurtech. I lead discovery, turn research into clear product decisions, and use AI to sharpen insights and spot where it can improve how teams work.

I'm drawn to complex, multi-layered problem spaces. I lead discovery and research, turn what I learn into clear product decisions, and shape well-crafted solutions. Across automotive, insurance and cybersecurity, I move quickly into unfamiliar, complicated domains. AI is a natural part of how I work, both to sharpen research and prototyping and to help teams identify where it can genuinely improve how they work.

Convinced that creativity thrives in an interdisciplinary setting, I enjoy working in cross-functional teams that bring together people from diverse backgrounds and responsibilities. I draw inspiration from the beauty of simplicity and elegance, and the richness of meaningful conversations. I believe in the power of diversity and the importance of fairness. Both at work and in everyday life, I never lose my kindness and curiosity.

Product Discovery & User Research
Product & UX Strategy
End-to-End Product Design
Complex Workflow & Process Design
Identifying AI Opportunities through Research
AI-Supported Research & Workflows
Rapid Prototyping & Validation (Figma)
Data-Informed Design & Experimentation
Stakeholder Alignment & Cross-functional Collaboration
Mentoring & Design Direction

I'm drawn to complex problem spaces. I lead discovery, turn research into clear product decisions, and shape well-crafted solutions. AI is a natural part of how I work, both to sharpen research and to help teams see where it can improve how they work.

I do my best work in interdisciplinary teams that bring together different backgrounds and perspectives. I draw inspiration from simplicity, elegance and meaningful conversations, believe in diversity and fairness, and never lose my kindness and curiosity.

Product Discovery & User Research
Product & UX Strategy
End-to-End Product Design
Complex Workflow & Process Design
Identifying AI Opportunities through Research
AI-Supported Research & Workflows
Rapid Prototyping & Validation (Figma)
Data-Informed Design & Experimentation
Stakeholder Alignment & Cross-functional Collaboration
Mentoring & Design Direction

Tobias S. Groetzinger — Senior Product Designer in Berlin