About Tobias Groetzinger
Practice
I’m drawn to multi-layered problem spaces. I lead discovery and research, shape product strategy, and see ideas through to well-crafted solutions. Across automotive, insurance and cybersecurity, I move quickly into unfamiliar domains. AI is a natural part of how I work, both to sharpen research and prototyping and to help teams identify where it can genuinely add value to their products.
Mindset
Convinced that creativity thrives in an interdisciplinary setting, I enjoy working in teams that bring together people with different backgrounds and responsibilities. I draw inspiration from the beauty of simplicity and elegance, and the richness of meaningful conversations. I believe in the power of diversity and the importance of fairness. Both at work and in everyday life, I never lose my kindness and curiosity.
Focus
- Product Discovery & User Research
- Product & UX Strategy
- End-to-End Product Design
- Complex Workflow & Process Design
- Identifying AI Opportunities through Research
- AI-Supported Research & Workflows
- Rapid Prototyping & Validation (Claude Code)
- Data-Informed Design & Experimentation
- Stakeholder Alignment & Collaboration
- Mentoring & Design Direction